Read Absolut Book.: The Absolut Vodka Advertising Story by Richard W. Lewis Free Online
Book Title: Absolut Book.: The Absolut Vodka Advertising Story|
Format files: PDF
The size of the: 638 KB
v The author of the book: Richard W. Lewis
Edition: RL Ideas, Ltd
Date of issue: September 1st 2010
ISBN: No data
ISBN 13: No data
City - Country: No data
Read full description of the books Absolut Book.: The Absolut Vodka Advertising Story:ABSOLUT BOOK is the illustrated history of the most-awarded magazine campaign of all time. It is the story of the advertising campaign's origins, development and amazing success. The ads use the simple twp=word recipe to characterize the product (ABSOLUT PERFECTION), art (ABSOLUT WARHOL), cities, (ABSOLUT MANHATTAN). The book is written by one of hte brand's chief architects at the advertising agency.
Read information about the authorRichard W. Lewis (RL) is a branding guy, marketing strategist, author and professor. He was the Worldwide Managing Director at TBWA/Chiat/Day on Absolut vodka, responsible for strategy, marketing and creative, globally. He is the author of the New York Times bestselling ABSOLUT BOOK. RL teaches at New York University, an Honors course he created, “Branding: People Places and Things.” RL likes people, is a happy person, and isn’t embarrassed about either.
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Read EBOOK Absolut Book.: The Absolut Vodka Advertising Story by Richard W. Lewis Online free